Insights

Clear answers for growing in the UAE.

Practical guides from the Next Mint team on ads, CRM and AI, SEO and AI search. Each one starts with the answer, then shows you how.

Performance marketing

How much should a UAE business spend on ads?

There’s no single right number. Work backwards from what a customer is worth to you: your profit per sale, the most you can pay to win one, and how many you need…

4 min read

Custom CRM & AI

WhatsApp CRM: how UAE businesses stop losing leads

Leads go missing when WhatsApp chats live on personal phones with no owner, no status and no follow-up. A WhatsApp CRM connects your business number to one shared…

4 min read

SEO & AI search

How to show up in ChatGPT, Gemini and Google AI answers

No one can guarantee a mention in AI answers. What you can do is make your business easy to find, understand and trust: let search and AI crawlers reach your site…

4 min read