Custom CRM & AI automation in Dubai
Your whole business. One custom dashboard.
A CRM built around how you sell, not the other way round. Leads from WhatsApp, Instagram, your website, lead ads and calls land in one pipeline, and AI replies, qualifies and follows up, day and night. Already on HubSpot or Zoho? We build inside it.
Tell us how leads reach you today. We’ll tell you what we’d build.
Is the Noor Abaya available in size M?
Yes, in black and sand. AED 640, delivered in Dubai today. Shall I reserve one?
Black please
- 01CaptureEvery channel, one pipeline
- 02ReplyAI answers in seconds
- 03Follow upNudged before they go cold
- 04ClosePaid, tagged and counted
- Best for
- Teams handling leads across several channels
- Connects
- WhatsApp, Instagram, Meta, Google, calls, email
- Typical timeline
- 4–8 weeks for most builds
- You own
- Data, code and logins
From first message to paid
One dashboard. Every step in view.
Most businesses juggle WhatsApp, Instagram, spreadsheets and memory. We build one system around how you actually sell, from the first message to the payment and the repeat order.
- 01 · Capture
Every lead in one place
WhatsApp, Instagram, lead ads, website forms and calls land in one pipeline, each tagged by source.
We watch: leads by source - 02 · Reply
Answer in seconds, day and night
An AI assistant replies in Arabic or English, answers the usual questions and asks the ones that qualify.
We watch: time to first reply - 03 · Follow up
Chase before they go cold
Every lead is scored, the right person is alerted and timed reminders go out until there’s a yes or a no.
We watch: follow-ups done on time - 04 · Close
See what’s paid and what’s next
Payment links, bookings and won deals update the dashboard live, so you know your numbers every day.
We watch: win rate and revenue won
Want this pipeline for your business?
Get in touchWhat we connect
Every channel. One pipeline.
- WhatsAppChats, replies and payment links, saved to each customer.
- InstagramDMs, comments and Meta lead ads, synced in seconds.
- Website & GoogleWebsite forms and Google Ads leads, tagged by source.
- CaCalls & emailCalls logged and emails matched to the right customer.
- HubSpot or ZohoAlready using one? We build inside it instead.
- AI assistantReplies, scores and summarises leads in Arabic and English.
Hi, do you have the Amber Evening abaya in size L?
Hi! Yes, size L is in stock at AED 780, with free delivery in Dubai.
Can it arrive before Friday?
Yes. Order before 6 pm and it arrives tomorrow. Shall I send a payment link?
Yes please
Done ✓ Link sent and size L held for you. Our team has been notified.
What you get
Built around you. Not a template.
- New leads
- 1,240
- +18% vs Sep
- Replied in 1 min
- 97%
- +38 pts vs Sep
- Orders won
- 186
- +29% vs Sep
- Revenue won
- AED 118,400
- +31% vs Sep
520
380
210
130
- 01
A CRM shaped to how you sell
Your stages, your fields, your team’s roles. Built around your process, not the software’s.
- 02
Every channel, one dashboard
Leads, chats, orders and tasks in one view, on desktop and phone.
- 03
AI that replies and qualifies
Answers in Arabic and English, asks your qualifying questions and hands over to your team when needed.
- 04
Follow-ups that actually happen
Lead scores, reminders and WhatsApp alerts, so the right person acts at the right time.
- 05
Ads that learn from sales
Won deals flow back to Meta and Google, so campaigns find more people who buy.
- 06
Yours to keep
You own the data, logins and code, and can export everything whenever you want.
How it works
Live in weeks. Smarter every month.
- Week 1
Map
We sit with your team, map how leads arrive and how you sell, and agree stages and fields.
- Weeks 2–5
Build
Your CRM, dashboard and channel connections, built and tested on real conversations.
- Weeks 5–8
Train & launch
The AI learns your products, prices and tone. Your team is trained, then we go live.
- Launch +
Improve
A monthly report on leads, replies and sales, with fixes and new automations every month.
1Who came in1,240 new leads, 18% more than September. 42% came through WhatsApp and 31% through Instagram.
2How fast they heard back97% got a reply within a minute, day and night. The AI handed 214 chats to the team.
3What closed186 orders worth AED 118,400, 29% more than September. Noor Abaya was the top seller.
4Next monthFollow up unpaid reservations after 24 hours and open a VIP list for the Eid edit.
1 Nov · 9:04Every CRM client gets a report like this each month, in plain words.
Want a report like this every month?
Get in touchIs it right for you?
Set up for your sector.
E-commerceOrder chats, payment links, repeat buyers
Real estateLead scoring, viewings, agent routing
Clinics & beautyBookings, reminders, rebooking
RestaurantsReservations, group bookings, VIP guests
AutomotiveTest drives, service bookings, follow-ups
FashionSizes, reservations, VIP previews
Start here if
- Leads sit in WhatsApp, DMs and spreadsheets
- Replies slow down after hours and at weekends
- You can’t see which channel brings paying customers
Tell us your sector and we’ll show you how we’d set it up.
Get in touchStart somewhere else if
- You need more leads firstPerformance marketing→
- Your website doesn’t convert yetWebsite development→
- You’re still setting up your online storeE-commerce setup→
Straight answers
Custom CRM and AI, answered.
What is a custom CRM and why would a Dubai business need one?
A custom CRM is a customer system built around how your business sells. It brings leads from WhatsApp, Instagram, your website, lead ads and calls into one dashboard, tracks each one to a sale and automates replies and follow-ups. Dubai businesses that sell through chat use one so enquiries don’t get lost between apps.
How much does a custom CRM cost and how long does it take?
It depends on your channels, team size, the AI features and the integrations you need. We quote a fixed price after a short call, so you know the full cost before we start. Most builds take 4 to 8 weeks; a WhatsApp AI assistant on its own can be quicker.
Can the AI reply on WhatsApp in Arabic?
Yes. The assistant replies in Arabic or English, matching the customer’s language, and we train it on your products, prices and tone. When a question needs a person, it hands the chat to your team, and you decide what it can and can’t say.
Should I use HubSpot or Zoho, or build a custom CRM?
If you already use HubSpot or Zoho and it fits, we build inside it: pipelines, automations, WhatsApp and AI. If your sales process doesn’t fit an off-the-shelf tool, or per-user fees keep adding up, a custom CRM built around your workflow is often the better choice. We’ll tell you honestly which suits you.
Who owns the data, and is it secure?
You do. Your customer data, code and logins belong to your business, and you can export everything at any time. We use role-based access, encrypted connections and regular backups, and we only connect the channels you approve.
What can the CRM connect to?
WhatsApp Business, Instagram, Meta and Google lead forms, your website, phone and email, Shopify or WooCommerce, payment links, calendars and Google Sheets. If a tool has an API, we can usually connect it.
What happens after launch?
We stay on. Monthly care covers fixes, updates, backups and new automations, and we review the AI against real conversations so its answers stay accurate. You get a monthly report in plain words on leads, reply times and sales.